A microsite and banner campaign for Genworth Financial based on an ad campaign by Y&R,
Genworth 100+ Stories. This site was a bit of a challenge, combining life stories of centenarians with financial services. In the end a balance was found resulting in an award winning microsite and a banner campaign that far exceeded the industry standard.
Art direction, lead designer, flash animation, motion graphics.
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credits:
Art Direction: Peter Karpick,
Animation/Design: Peter Karpick, Jeremie Blehm
Development: Mathew Ray
Sound Design: Joel Edwards
Firm: IQ Interactive